Having worked for O'Reilly Media in Sebastopol and hearing every cottin-pickin 2.0 slogan for the past two years I have an issue with anything that will be coined "2.0". It is my belief that those of us who truly enjoy and enthuse about this industry want a web-presence, but also long for the mysticism that surrounds something that you cannot find easily and enjoy the hands-on experience of the place (vineyard, terroir and tasting room) over a "web experience".
I can promise all of you that the web will continue to be a useful tool for the wine industry, but to visit wineries and country is the real deal.
Any feedback will be appreciated.
Deno
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